LEGO Builder app: A new world of building

LEGO Builder

Introduction

My contributions to LEGO Builder at the LEGO Group Design team

During my time as a Digital Product Design Student Worker at LEGO, I had the joy of helping shape the LEGO Builder app — LEGO’s digital companion for building, exploring, and co-creating. Working alongside product managers, engineers, and fellow creatives, I took ownership of design tasks across the full UX spectrum: planning and facilitating workshops, creating wireframes, prototypes, and UI visuals in Figma, and transforming user research into design decisions that made building instructions smarter, smoother and more social (hello, Build Together). In short: I helped make digital building feel just as magical as snapping bricks together in real life — one iteration at a time.

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LEGO Builder app: A new world of building

Feature highlight: LEGO Build Together

LEGO Build Together transforms the solo building experience into a collaborative, real-time co-creation journey. By splitting building instructions into parallel “builder roles,” the feature enables families and friends to construct the same LEGO set simultaneously — each on their own device — while staying perfectly in sync. With a focus on shared flow, playful teamwork, and intuitive task coordination, Build Together is designed to make digital co-building feel just as connected and joyful as gathering around a pile of bricks in real life.